The Badge

Turns out, we're everywhere.

Feeling powerless doesn't mean doing nothing. It means doing something — and this is it.

Pin it to a jacket, a bag, a lanyard. Wear it out, to your mate's, to your mum's house, to a lecture. It costs you nothing to put on and asks nothing of you once it's there. But every single one, worn by every single person, is proof the majority isn't hiding anymore.

That's how powerless turns into being counted. Not with one big gesture — with 75% of the country all doing something.

Glossy, full-colour, scratch-resistant — built to be worn on repeat without fading. Steel safety-pin backing.

Do the small thing. Be seen. Be counted.